We are thrilled to announce two monumental honors: CEO Jackson Chan has been awarded the 2025 Forbes China Consumption “Outstanding CEO of the Year”, while Sun Valley has claimed the title of “Enterprise of the Year in Value” at the same prestigious awards.
This dual recognition not only acknowledges CEO Jackson Chan’s visionary leadership and relentless pursuit of excellence but also celebrates the collective dedication of Sun Valley’s team. Moreover, it underscores the industry’s confidence in the company’s future growth trajectory and innovative contributions to China’s evolving consumer landscape.
The Forbes China Consumption Awards, a benchmark for excellence in the sector, highlights leaders and enterprises driving transformative impact. Sun Valley’s achievement reflects its strategic foresight in product development, commitment to sustainable practices, and resonance with consumer needs in a competitive market.
Sun Valley’s Transformational Journey and Vision for the Future
1. Breaking the Mold and Rising to Glory
In 2023, under the leadership of CEO Jackson Chan, Sun Valley achieved a historic milestone by severing ties with U.S.-based Cargill and transitioning to independent operations. This bold strategic move, coupled with Chen’s visionary leadership, reversed over a decade of financial losses within just over a year. By 2024, the company reported annual revenue of approximately ¥3 billion, with a slaughtering capacity of 61 million poultry units and a product output of 250,000 tons, marking a remarkable turnaround.
2. Innovation-Driven Transformation and Team Synergy
During this critical transition period, CEO Jackson Chan spearheaded management restructuring and fostered a culture of innovation. Guided by the core values of “People First, Action-Oriented, and Relentless Innovation,” Sun Valley prioritized talent development and customer-centric product innovation. Key market strategies included:
Diversifying product lines into seafood, pork, and multi-protein offerings to meet evolving consumer demands. Launching blockbuster products to capture market share and drive growth. Strengthening R&D and supply chain integration to enhance competitiveness.
3. Culture as the Bedrock of Growth
Sun Valley is committed to becoming a global leader in safe, healthy, delicious, and sustainable protein solutions. This mission permeates every aspect of operations:
Implementation of a “Zero-Harm Culture” to ensure workplace safety and sustainable practices. Adoption of a green production system to minimize environmental impact. Cultivation of an entrepreneurial spirit, collaboration, and customer-centricity to solidify its industry leadership.
4. Strategic Roadmap for 2025 and Beyond
Looking ahead, Sun Valley has outlined ambitious goals:
By 2025: Enhance core competencies, deliver premium-quality products with unmatched food safety standards, and sustain innovation in high-demand categories. By 2030: Double production and sales volumes, cementing its position as a global powerhouse in the protein industry.
Together, we will forge a future defined by safety, health, flavor, and sustainability—steadfastly advancing toward shared prosperity.
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